Art-directed brand experiences, made by hand.
Illustrated mailers, VIP gifting and live installations for fashion, hospitality and weddings. Every piece drawn by hand and finished to the last detail.
Live events from $32 per guest · Mail Club from $44 · Wedding paintings from $1,800
Three ways to work with the studio
Every project begins with a brief and a conversation. Scope and pricing are tailored to scale, production and usage.
An illustrated VIP mailer or welcome box. Concept, art direction and illustration by Mads, for brands that already have production in place.
Enquire about The MailerConcept through to delivery: illustrated box, printed art card, notebook, postcard and packaging, produced with trusted print partners and fulfilled for hundreds of guests.
Enquire about The ExperienceA brief, a collection and an experience, for hotels, fashion houses, beauty launches, wedding collections and luxury gifting programmes.
Enquire about a collaborationPlanning an event? See your estimate in 30 seconds.
Live fashion illustration for your guests, anywhere in the world. Choose your guest count and location for an instant estimate, travel included.
A six-hour event typically covers around 80 guests. Larger guest lists for international events may need a second day, and larger local events are confirmed by quote.
All prices in Australian dollars. This is an estimate to help you plan, based on current market rates for flights and accommodation. Your final quote will be confirmed by enquiry.
Request a quoteFrom first sketch to finished piece.
I design each piece and see it through from the first sketch to the finished print, working closely with trusted printers so the concept, the quality and the timing stay in one creative hand. Years of illustrating for brands, weddings and events, now with the production to match.
Fashion houses, and private celebrations.
Valentino, pink pop-up
A two-week pop-up celebrating the launch of Valentino's new pink, where shoppers could come up and take home their own piece of Valentino pink. I illustrated live at the heart of it.
Miu Miu, client event
An in-store event inviting top-tier clients to view the latest collection from the runway. I personalised each look on the guests with a hand-painted illustration.
National Visual Merchandising Manager, Miu Miu
Where it began: a wedding in Qatar
My live illustration career began at a wedding in Qatar in 2015, drawing guests in couture as they arrived. That first celebration led to private commissions and events across the Middle East. It is where I fell in love with this work.
Something for every celebration.
Live illustration
Mads illustrates your guests live at weddings, launches and private events.
Explore live illustrationWedding paintings
A detailed painting of your wedding day, made by hand from your photos.
Explore wedding paintingsCustom illustrations
Hand-painted gifts of the people you love, for birthdays, hens and families.
Explore custom giftsA little creative escape, drawn by hand.
A monthly destination in your letterbox, from the studio of Mads Francis. Time away from screens, delivered to your door.
Mail Club
A hand-drawn destination, story and sketch lesson in your letterbox every month. A single edition, or prepay for 6 or 12 months.
Date Night In
A creative evening for two. Draw each other from your own photos, then frame it.
Girls Night In
Tees, sketch games and keepsakes for 10 or 20 guests. Made for hen parties, birthdays and bridal showers.
Artist. Mother. Maker.
I am a fashion illustrator, a mum of two and still madly in love with creativity. Since 2015 I have illustrated live for brands, private clients and events across Australia, Europe, the United States and the Middle East.
Now I design the whole experience: the art, the paper, the packaging and the moment it lands in someone's hands. Everything is hand-painted, because beautiful things should take a little time.
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Prefer to talk it through?
For mailers, brand experiences and collaborations, send a short brief and we will reply within 2 business days.
Start your enquiry