Mads Francis
Fashion illustration · Art direction · Bespoke print

Art-directed brand experiences, made by hand.

Illustrated mailers, VIP gifting and live installations for fashion, hospitality and weddings. Every piece drawn by hand and finished to the last detail.

Since 2015
One of the first live fashion illustrators, and still evolving the craft as the field has grown.
Four regions
Commissions across Australia, Europe, the United States and the Middle East.
Private commissions
Trusted by many members of the Qatari royal family, and by well-known names whose privacy we protect.
100+ events
Live illustration for brands, weddings and private clients around the world.
Selected clients
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Three ways to work with the studio

Every project begins with a brief and a conversation. Scope and pricing are tailored to scale, production and usage.

01  The Mailer

An illustrated VIP mailer or welcome box. Concept, art direction and illustration by Mads, for brands that already have production in place.

By enquiry
02  The Experience

Concept through to delivery: illustrated box, printed art card, notebook, postcard and packaging, produced with trusted print partners and fulfilled for hundreds of guests.

By enquiry
03  The Signature Collaboration

A brief, a collection and an experience, for hotels, fashion houses, beauty launches, wedding collections and luxury gifting programmes.

By enquiry
Live illustration

Planning an event? See your estimate in 30 seconds.

Live fashion illustration for your guests, anywhere in the world. Choose your guest count and location for an instant estimate, travel included.

Based on about six illustrations an hour and up to six hours of drawing a day. Large events may need more than one day.

Estimated total
$0

All prices in Australian dollars. This is an estimate to help you plan, based on current market rates for flights and accommodation. Your final quote will be confirmed by enquiry.

Request a quote

From first sketch to finished piece.

I design each piece and see it through from the first sketch to the finished print, working closely with trusted printers so the concept, the quality and the timing stay in one creative hand. Years of illustrating for brands, weddings and events, now with the production to match.

Commissions

Fashion houses, and private celebrations.

Hand-drawn Valentino illustration at the pink pop-up

Valentino, pink pop-up

A two-week pop-up celebrating the launch of Valentino's new pink, where shoppers could come up and take home their own piece of Valentino pink. I illustrated live at the heart of it.

Framed Miu Miu fashion illustration samples

Miu Miu, client event

An in-store event inviting top-tier clients to view the latest collection from the runway. I personalised each look on the guests with a hand-painted illustration.

Mads was so accommodating to our needs on the day of our instore event, where we invited our top tier clients to view our latest collection from the runway. Mads was able to capture the essence of our brand and personalise the looks on our very happy clients with her beautiful illustrations. She was a joy to work with and is very talented in what she does!Maie D.
National Visual Merchandising Manager, Miu Miu
Live illustration at a royal wedding

A royal wedding

My live illustration career began at a royal wedding in Qatar in 2015, drawing guests in couture as they arrived. That first celebration led to commissions for many members of the Qatari royal family, and to events across the Middle East. It is where I fell in love with this work.

The Illustration Club

A little creative escape, drawn by hand.

Monthly destinations, limited prints and creative kits for people who love a beautiful, slower hobby. Time away from screens, delivered to your door.

Mail Club

A hand-drawn destination, story and sketch lesson in your letterbox.

From $44
Shop the Mail Club

Limited Prints

A new A3 print each month, in a small edition.

From $195
Shop prints

Hen Party Box

Tees, sketch games and keepsakes for 10 or 20 guests.

From $449
Shop hen boxes

Date Night In

Draw each other from your own photos, then frame it.

From $99
Shop date night

Explore the Illustration Club

Mads Francis, fashion illustrator

Artist. Mother. Maker.

Made by hand. On purpose.

I am a fashion illustrator, a mum of two and still madly in love with creativity. Since 2015 I have illustrated live for brands, private clients and events across Australia, Europe, the United States and the Middle East.

Now I design the whole experience: the art, the paper, the packaging and the moment it lands in someone's hands. Everything is hand-painted, because beautiful things should take a little time.

Prefer to talk it through?

For mailers, brand experiences and collaborations, send a short brief and we will reply within 2 business days.

Send an enquiry